We often think lead generation as a very daunting and expensive task. Is the only way to generate quality business lead is through an expensive marketing campaign? The answer is a big NO. Experience in online marketing will teach you that the best leads are often free! The whole lead generation can be done for free and can be fun too!
Online business listings in local business directories can be your forte. Most of these business directories offer free listing. Create business profile pages with business details, location address, website address and product or service details. Some of these business directories are very versatile. They allow you to add pictures and videos related to your business. Your customers can rate and post reviews on your business. Future prospects can ask questions related to the product or service. You can respond to their enquiries and feedbacks and increase the level of interaction.
This sort of business networking will greatly help in developing a trust among your clients. Ultimately, we all want to get associated with a business which is reliable and trustworthy. Your interactions in these business directories project your business ethics. Any negative attitude in your reply or abusive comment might backfire your lead generation campaign. Positive and timely response from you or your business team will result in repeat sales. Again, these pages and your way of interaction will attract more targeted and ready to act leads.
Focused and methodical response pattern is necessary for successful lead generation though online business directories. Your replies should be genuine and customer friendly. Successful lead generation depends on your approach. Unnecessary self promotion about your product or service will not be good for successful lead generation process.
The all time insightful proverb “Slow and steady wins the race” is applicable to this scenario as well. Lead generation for free from online business listings will definitely take time and effort. But results are guaranteed. There are many local and web based businesses and service providers who have triumphed using this free lead generation method.
Online listings or rather company profile pages act as gateways or access points for the web traffic to get connected with you. You should start tapping this free lead generation resource.